"Should I hire a digital marketing agency?"

"Should I hire a digital marketing agency?"

Do you need to hire a digital marketing agency?

I hear this marketing agency question a lot, and it's one that unfortunately has different answers. 

Could be yes…

If you are a large business working on enterprise-level projects and lack an expert IT team, your answer here is likely a yes.  Digital marketing agencies can offer levels of expertise for complex website/ERP/other projects that are difficult to complete internally. 

But if this is you, it’s normal to be concerned that the agency makes the right decisions for your business.  If you lack the internal expertise to know which questions to ask, you could use a Business Advocate.  Plotline acts as your advocate during marketing agency projects, makes recommendations, and ensures the project meets your specific business goals.   

Could be no…

If you are a small-to-midsize business with less complex projects, you often don’t need to hire a digital marketing agency, you need a Business Coach to provide employee training.  Business coaching is an affordable marketing agency alternative that can both empower your team and benefit your business.  Coaching sessions train your team on a wide range of business activities that help your business grow.  Coaching is far more affordable than hiring a marketing agency, and it also builds loyalty with your employees.

Here are a few examples of projects that are very easily trainable:

  • Shopify
    • Shopify Site Build
    • Shopify Site Design
    • Shopify Site Optimization
    • Shopify Site Maintenance
  • Ecommerce
    • Basic Ecommerce Strategy
    • Ecommerce Merchandising
    • Ecommerce Data management
  • Google Ads
    • Setup Google Ads
    • Optimize Google Ads
    • Audit agency work in Google Ads
  • UX/UI
    • Audit site UX/UI

Want to learn more?  Schedule a business strategy call today.