Is Your Website Content Attracting the Right Traffic?
Web content is a huge responsibility that dramatically impacts who finds your site. The wrong content ranks for the wrong queries and attracts the wrong users who will not convert.Because website launches are often very busy, they can get focused on the nuts and bolts of launching: site navigation, page building, redirect plans, etc. Content can get left behind. But how can you make sure you're on the right track? Learn the easy, free way to check.
"Should I hire a digital marketing agency?"
I hear this marketing agency question a lot, and it's one that unfortunately has different answers. Depending on your project size, business goals, and internal expertise, you this could be a yes or a no. Regardless of your answer, Plotline offers solutions to either work with marketing agencies more effectively or avoid hiring agencies entirely.
What is a marketing agency advocate?
There are times when working with a digital marketing agency is smart and essential. In these cases, you are likely working on a very large, very important, and very expensive project. You might not have internal experts to help guide this project, so how can you make sure your marketing agency is making the right decisions for your business? That's where Plotline comes in. Plotline firmly sits on your side of the table during agency projects and acts as your internal expert. How does it work? First, we meet to discuss your project goals and the project's impact on your business. We uncover your concerns or ideas and build a foundation that then fuels thorough research. Prior to a marketing agency meeting, Plotline...